Ad Budget Planner — what is it and how does it work?

    Ad budget planning is the foundation of an effective marketing strategy. Our planner calculates the optimal budget based on your conversion goal and CPA.

    Frequently Asked Questions

    Budget = Conversion Goal × CPA.

    The minimum sensible budget is $10-$15 per day per ad set.

    Start with 70-80% of budget on your main platform.

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