Tools

    Marketing Social Media Tools

    Calculators, AI generators, and quizzes — everything you need for effective marketing.

    Kalkulator

    Engagement Rate Calculator

    Calculate your engagement rate for Instagram, TikTok, and YouTube.

    Kalkulator

    ROAS Calculator

    Check your return on ad spend for online advertising.

    Kalkulator

    CPM / CPC / CPA Calculator

    Convert advertising metrics: CPM, CPC, CPA, and CTR.

    Kalkulator

    Influencer Rate Calculator

    Estimate the market rate for an influencer collaboration.

    Kalkulator

    Lead Value Calculator

    Calculate the maximum you can pay to acquire a lead.

    Planer

    Publication Frequency Planner

    How many posts per week should you publish?

    Planer

    Optimal Video Length

    Recommendations per platform and format.

    Kalkulator

    Ad Budget Planner

    Calculate the required budget based on your conversion goal.

    Narzędzie

    UTM Builder

    Generate a link with UTM parameters for Google Analytics.

    AI

    AI Hashtag Generator

    Generate hashtag sets tailored to your topic and industry.

    AI

    AI Hook Generator

    Catchy hooks for Reels, TikTok, and Stories.

    Quiz

    Profile Audit Quiz

    Check how your social media profile stacks up.

    Free Online Marketing Tools

    Effective social media marketing requires data-driven decisions. Our free online tools help marketers, content creators, and business owners analyze key metrics, plan budgets, and optimize content strategy.

    The toolkit includes advertising metric calculators (ROAS, CPM, CPC, CPA), analytical tools (Engagement Rate, lead value), AI generators (hashtags, hooks for Reels and TikTok), publishing planners, and profile audit quizzes. Every tool is designed for practical use in a marketer's daily workflow.

    All calculators work in real-time within your browser — no registration, login, or personal data required. Results are based on current industry benchmarks and standard marketing formulas.

    Why use our tools?

    Instant Results

    All calculators work in real-time — enter your data and see the results immediately.

    Industry-Tailored

    Benchmarks and recommendations account for the specifics of social media marketing and individual platforms.

    Data-Driven

    Algorithms are based on current industry standards and marketing best practices.

    Comprehensive Metrics

    From ROAS to Engagement Rate — the entire ecosystem of advertising metrics in one place.

    100% Free

    All tools are free of charge and require no registration or personal information.

    Frequently Asked Questions

    Yes, all calculators, AI generators, and quizzes at s5s.pl Academy are completely free. We do not require registration or any personal data.

    AI generators (hashtags and hooks) use artificial intelligence and may have reasonable daily limits. The calculators have no usage restrictions.

    The calculators are based on standard marketing formulas (ROAS, CPM, CPC, CPA, ER). Results are mathematically precise, with benchmarks based on 2024-2025 industry data.

    Our tools support all major social media platforms: Instagram, TikTok, YouTube, Facebook, LinkedIn, and Pinterest. Each tool specifies which platforms it covers.

    No. All calculations are performed locally in your browser. We do not save or transmit any data you enter into the calculators.

    Contact us via the contact form on the s5s.pl website. We are always happy to add new calculators and generators that provide value to marketers.