Publication Frequency Planner — what is it and how does it work?
Optimal posting frequency on social media is one of the most common questions marketers ask. Our calculator considers your resources to recommend the ideal number of weekly posts.
Frequently Asked Questions
The optimal frequency on Instagram is 3-5 posts + 5-10 stories + 2-4 reels per week.
Not always. Consistency and quality matter more than quantity.
Our calculator considers your time, budget, and team size.