UTM Builder — what is it and how does it work?

    UTM parameters are fragments added to URLs that allow you to track where your website traffic comes from. Our UTM Builder lets you quickly generate properly formatted tracking links.

    Frequently Asked Questions

    UTM parameters are tags added to a URL that allow Google Analytics to identify the source of traffic.

    Required: utm_source, utm_medium, and utm_campaign.

    No, UTM parameters do not affect search rankings.

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